Identity for the William & Mary College event; Women's Leadership Summit; which promotes women in the business industry and encourages young women to pursue a career in business. The event consists of a conference and a stock pitch competition.
My take on this brief was to create a strong and empowering identity which would represent the women taking part in this event. My direction uses a mathematical analogy. The W is turned on its side, becoming two ‘greater than’ symbols – as the Stock Pitch and Summit are the springboard from which women are encouraged to pursue greatness. This symbol also works as two forward facing arrows.
Created at GrandArmy.